Griff is a design leader I admire for his ability to get stuff done.  Every time I speak with him, I’m reminded that there is always value in doing.  Making to understand is a lesson I continually learn from Griff and I’m constantly impressed by his practical approach to design.

John "Griff" Griffin

Griff is a seasoned design and technology professional who loves to work with real users to create solutions that are simple, honest and clear. He’s currently a Design Director at USAA. Griff considers himself a design generalist. He’s always sought out new challenges – never becoming too specialized. He’s worn lots of hats. As a result, he speaks many languages fluently – designer, geek, marketer, executive, front-end developer and more. This puts him in a great position to lead complex, multi-disciplinary projects.