Expertise in Design, Products & Building Relationships


Design Leadership

Creating solutions and guiding careers.


Identifying audiences and launching campaigns.

Product Management

Developing strategies and delivering results.


Analyzing markets to leverage lucrative business models.

Case Studies

Explore my curated collection of case studies showcasing innovative work, design leadership, and effective product management, highlighting my approach to solving complex challenges.

Primo Ventures: Branding and Website

Background Primo Ventures, a real estate investment firm, entered the competitive market. With a robust and credible brand presence, Primo Ventures can attract potential investors and establish itself as a trusted investment partner. Primo Ventures seeks to develop a comprehensive brand and a human-centered website, recognizing the importance of a solid digital footprint to establish…

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Living San Antonio, Texas: Generating Leads through YouTube

Background Building a solid YouTube presence is crucial for businesses looking to increase brand awareness and generate leads in today’s digital age. Recognizing this opportunity, Living San Antonio, Texas, a real estate brand for Frank Duran, embarked on a strategic project to enhance its digital branding and establish a dedicated YouTube channel as a central…

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About Frank

A.I. created Frank Duran's Headshot.

Journey & Expertise:

My career began in the tech trenches as a Backup/Restore Administrator, where I honed my technical skills and developed a keen eye for detail. Progressing through roles of increasing responsibility and creativity, I served as Manager of Web Development, Sr. Creative Developer, and ultimately ventured into the realms of UX/UI as a Sr. Creative Designer. This foundation in tech and design was instrumental as I transitioned to strategic and leadership roles at USAA, culminating as a Design Director. Here, I led initiatives that bridged customer experience with business goals, demonstrating my ability to translate complex concepts into user-friendly solutions.

Proven results

Case Studies

Design Leadership

Office Hours

Compliance Systems

Military Benefits

Human Resources

Designer Pool

Financial Services

Disputes Experience

Organizational Design

Chief Design Office

Real-Time Innovation

MSR Lab – Future Tools