Hi, my name is

Frank
Duran

Design Leader

Years of experience

20+

Designers reached

1500+

My Latest Work

Here’s a few things I have been doing, including speaking events and volunteer work.

Design Director for USAA

Visit Website

Select case studies of my work are available upon request.

Mentoring at ADPList

Book a Session

Discussing the Partnership Playbook

Listen to Podcast Episode

I Worked with

My Experience

2017-PRESENT

Design Director – USAA

I lead design team(s) (10-30 people) within USAA, focused on complex experiences supporting banking, investment, life insurance, and health products. I grow and mentor designers across the design organization, which has resulted in several promotions and retention of top talent.

2020-2021

Instructor – UX/UI Bootcamp at UTSA

I combined my design experience with established UX/UI curriculum to deliver a nurturing virtual classroom experience.

2015-2017

Experience Owner – USAA

As an Experience Owner for Credit Card services, I was responsible for the process, performance, and execution of experiences like Address Change and Cash Advances.

2015

Lead Experience Strategist – USAA

Being an Experience Strategist allowed me to facilitate design sprints and validate product concepts using several human-centered design methodologies.

2011-2015

Sr. Creative Designer – USAA

Leading design projects in the MSR Lab enabled me to develop a strong relationships with our business partners and inform the strategy for developing a new set of employee tools know as MSR Portal.

2010-2011

Contract Designer – USAA

I joined USAA and worked on several product-focused designs while becoming familiar with USAA culture and brand standards. 

Download my resume / cv for more details about my experience.

My Leadership Principles

I have synthesized these principles through frameworks like CliftonStrengths, generous 1:1 feedback, and introspection about what I value.

01.

Humanity is a Resource

As a design practitioner and leader, it is vital to understand and leverage the value human experience provides. We are emotional beings, who love, laugh, and cry…these are the vantage points from which to build valuable products and services.

02.

Relationships Matter

Communities are built upon individuals sharing similar passions, which provides a foundation for strong relationships. Life and leadership have reinforced my understanding of how different perspectives can not only enable better decisions but also open your mind to new possibilities.

03.

Be Accountable

Accountability speaks to owning your work and leaning into informed decisions. Being an accountable leader also means being open to feedback and experiencing wins and losses as a team. We seldom rise and fall by ourselves, which is why we must always be poised to lift each other up.